Bricks to the World Blog

BTTW on Channel 9:Lego Worth More Than Gold

At Bricks to the World, we understand the appeal of LEGO® in Australia extends much farther than just a toy that offers you and your child’s imaginations endless possibilities. Did you know that LEGO is also a viable form of investment in certain cases? We’re not just talking about those rare, classic sets either, but more modern sets make the list. LEGO can actually be as viable an investment as gold. This isn’t just some idea concocted by someone with too much time on their hands – it’s very real.

The details of this revelation are fascinating, which is why we were pleased to appear on Channel 9’s The TODAY Show represented by director and avid LEGO collector Brad Spunner. Brad offers insights into how people are turning collectible LEGO sets into cold, hard cash. You can watch the video from Channel 9’s TODAY Show’s website.

Lego Worth More Than Gold

LEGO: The Biggest Slice Of The Toy Industry Pie In Australia

So many significant events have happened over the last 83 years that it is actually difficult to keep track of them all. Since the end of World War II, the planet has changed immeasurably in a wide range of different ways. We’ve seen countries rise and fall. We’ve seen technology in general usher us into a bold new era of productivity. Medical advancements have changed the human race for the better and for all time. If you showed a person from 1932 the way that the Earth looks and how society operates in 2015, they’d barely be able to recognize it – with one key exception.

Few brands have the type of staying power that is required to withstand social and societal changes in quite the same way that LEGO® has over the last eight decades. Not only is the “little toy that could” still alive and kicking, but thanks to content like “The LEGO Movie” the company is stronger than ever – particularly as far as LEGO Australia popularity is concerned. When you look at all the ground that LEGO has covered since its founding in the 1930s, the company is just as impressive and wondrous as the small plastic bricks that it creates.
Continue reading

Can LEGO® Help Improve My Child’s S.T.E.M. Skills?

The early years of a child’s life are incredibly important, particularly from the standpoint of development. It has long been considered a fact that the foundation for the science, technology, engineering and math skills that will rely on heavily for the rest of their lives are formed based on the types of activities that they engage in at an early age. If you’re looking for one of the single best and most efficient (and most fun) ways to improve your child’s S.T.E.M. skills, science now argues that structured block play and LEGO® may be the perfect way to accomplish exactly that.
Continue reading

Planes, Trains & Everything LEGO!

One of the great things about LEGO® is that these wonderful little children’s toys really have an ability to bring people together. This is particularly true when it comes to LEGO Australia, as these colourful bricks have been among the most popular toys in the country for many decades. Now, Bricks to the World would like to really give LEGO an opportunity to strut its stuff by way of “Planes, Trains & Everything LEGO,” a once-in-a-lifetime event that is taking place in September!
Continue reading

How LEGO® beat Ferrari to number one

Since its inception all the way back in 1949, LEGO® has long been considered one of the most powerful brands in the world. Even the term LEGO itself is synonymous with everything that it means to be a child – fun and excitement and innovation and empowerment, all rolled into one beautifully simplistic brand name. In February of 2015, LEGO accomplished the unthinkable – it replaced Ferrari as the world’s most powerful brand according to Brand Finance. The long and storied road that LEGO took to get to such a coveted position is almost as inspiring as the toys themselves.

Continue reading

The Australian Influence Behind The LEGO Movie

Generally speaking, making a feature film based on a children’s toy, video game, or similar type of product is always something of a risky proposition. For every “Transformers: Revenge of the Fallen” that hits cinemas (with a worldwide gross of over $600 million dollars), it seems that there are five movies like “Super Mario Bros.” that few people actually saw and even fewer people actually liked. Continue reading

LEGO®: The Toy That Spans Generations

Depending on where you live, the experience of being a child can vary wildly based on a number of different factors. The economic background that you were born into, the city where you grew up, your country of origin and more all play a huge role in not only determining what type of life you’ll lead as a young person, but also who you will eventually develop into as an adult. Continue reading

A History of LEGO®

LEGO Classic Book Ends

Though LEGO® has long been considered one of the most successful toy manufacturers in not only Australia but the world at large, that wasn’t always the case. The company has enjoyed a huge amount of success in recent years, particularly with the popularity of its LEGO® Super Heroes line, the LEGO® Classic line and others that have captivated the imaginations of both young and old. The history of The LEGO® Group, as the company is officially known, dates all the way back to 1949 and is almost as interesting as the bricks themselves.

Continue reading

Why Australians Of All Ages Love LEGO®

LEGO a Toy for Australians of All Ages

To say that LEGO® is a popular worldwide brand is something of a dramatic understatement. To give you an indication of just how far reaching the love for LEGO® really is, consider the Forbes “Top 10 Most Powerful Brands in the World” list that was recently published in February of 2015. LEGO® has officially replaced car manufacturer Ferrari as the most powerful brand in the world. Let that sink in for just a moment.

Continue reading

Crazy Facts About the World of LEGO®

The LEGO Movie

One of the great things about LEGO® in general is that the amount of fun you can have is really only limited to the power of your own imagination. Ten different children can take the same LEGO set and have ten completely different adventures with it – it’s part of the beauty of the products themselves. Many people don’t realize that the history of LEGO as a company is almost as interesting as the toys that it has been dutifully putting out onto the shelves over the last several decades. There are a few crazy facts about the world of LEGO that you absolutely need to know about.

Continue reading